Prada Raw Eyewear Collection - A collaboration between the arts and fashion

To advertise the launch of their latest eyewear collection,  Prada have commissioned six influential young fashion and design illustrators from around the world to make their own animated illustrations starring products from the 'Prada Raw Eyewear' range. 

The 'virtual catwalks' features illustrations from Blair Breitenstein, Carly Kuhn, Judith van den Hoek, Megan Hess, Vida Vega and Wong Ping. Each illustrator has their own very unique style and the animations range from the more traditional fashion sketches of Vida Vega to the psychedelic colours of Wong Ping's animation.

I really love what Prada has done here and always enjoy seeing collaborations between fashion and the arts as they are so inexplicably linked. Who can forget the iconic Yves Saint Laurent dress inspired by the paintings of Piet Mondrian or Juergen Teller's ad campaign with Marc Jacobs? It is certainly a way to stand out from the competition and create something really attention grabbing and interactive. I certainly think this collaboration will be up there amongst some of the great and most memorable art and fashion collaborations. 

Prada Raw Avenue - Montage Film from The Mill on Vimeo.

Prada Raw Avenue - Vida Vega from Vida Vega on Vimeo.

 

Prada Raw Avenue - Wong Ping from WongPing on Vimeo.

Thanks for reading

The Dorothy Days 

More about the Prada Raw Collection and to see all six animations: http://raw.prada.com